Make an Ebook: How to Easily Create a PDF Ebook that Rocks

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how to write an ebook

Quick Steps for Creating an Ebook

  • Get pre-loyal subscribers
    If you want to make money, you need loyal subscribers. And one of the best ways to get email subscribers and introduce them to your material is to give them a free ebook as a lead magnet.
  • Increase your exposure
    These PDF files are super easy to share, and you’ll often find that people send them on to their friends who then get introduced to you and your blog. Also, they tend to sit on people’s desktop for longer than a blog post or a web article, so you have multiple chances to get them to read it.
  • Add a new revenue stream
    Many people think that the top bloggers only make money on their blogs. But they don’t. A lot of their income often comes from a combination of having a successful mailing list strategy tied to a successful ebook.

All these things are possible as long as you know what you’re doing. Remember, there are a lot of ebooks out there, so you’ll need to create something special to capture people’s attention. But the good news is that people love reading ebooks on their phones as much as their computers, so the demand for PDF ebooks is still there.

Step 1: Research Your Target Market

NOTE: This is the first step if you have an existing blog. If you want to make an ebook first and then build up promotional material around it, then you would do step two first.

Look for Popular Content and Keywords in Google Analytics

The first thing you want to do is log in to your Google Analytics account and check which of your pages attracts the most visitors. Then, once you’ve connected your Google Search Console and Analytics accounts, you can check the most popular keywords and search phrases that people are using to find your blog.

MonsterInsights Search Console Report

MonsterInsights Search Console

Discover More About Your Audience in Google Analytics

Google Analytics also provides background information on your audience. You’ll need to enable the Demographics and Interests Reports in Google Analytics first. Once that’s done, you can collect data on the age range, gender, location, and interests of your audience.

MonsterInsight Publishers Report – Age and Gender MonsterInsights Publishers Report – Interests

Check What’s Popular With Your Competitors

Now you know what content and keywords perform best on your site, you need to check what’s popular with your competitors. Unfortunately, Google Analytics only shows data on your site, so we recommend using SEMrush to check your competition.

For example, if you were in the food niche and Pinch Of Yum was one of your competitors, you could enter their domain in the Organic Research report and see which pages bring in the most traffic and rank for the most keywords:

Use SEMrush to Find Related Keywords

What can you do if you exceed the maximum allowable ebook pages?

While it isn’t possible for you to do so, that will be an arduous process. But, if you can’t compromise your ebook quality just to fit Canva’s page limit, then you don’t have to do so.

Once you’ve done that step, find the ebook design file you’ve been working on. But, instead of directly clicking on it, hover your cursor at the upper right of the said file until an ellipsis (a series of three dots) appears.

But, for you to do so, you’ll need to download both templates first as PDF. Choose either “PDF Print” or “PDF Standard” from the “File type” options in the “Download” menu to download your designs.

Downloading your Canva-made ebook: The how-tos

While it initially shows the “PNG” file type, you can change this by clicking it to activate the dropdown menu. Once you’ve done so, scroll down until you see the “PDF Print” and “PDF Standard” choices.

Hey guys! It’s me, Marcel, aka Maschi. I earn a full-time income online and on MaschiTuts I gladly share with you guys how I stay on top of the game! I run several highly profitable blogs & websites and love to speak about these project whenever I get a chance to do so. I do this full-time and wholeheartedly. In fact, the moment I stopped working an 8-to-5 job and finally got into online business as a digital entrepreneur, is problably one of the best decisions I ever took in my life. And I would like to make sure that YOU can get on this path as well! Don’t let anyone tell you that this can’t be done. Sky’s the limit, really…as long as you BELIEVE in it! And it all starts right Maschituts!

Self-publishing your ebook, step by step

Once you have the content of your ebook sorted, it’s time to make the actual document your audience will download. If you’re not a graphic designer, don’t worry. There are tools and resources to help you each step of the way.

Choose a design tool

Most ebooks have some level of design, and there are a ton of ways to create the layout. You’ll have the easiest time if you choose a design you’re comfortable with, whether that’s a designer-focused tool like InDesign or a drag and drop editor like Canva.

Add your content and visuals

To avoid selling an ebook that’s just a wall of words, Include visuals like screenshots, images, or illustrations to break up the text. If you don’t have your own images, there are great stock image websites like Unsplash, Pexels, and Pixabay you can use to add visual flair.

Ebook example

Pictures, icons, and bold headers visually break up your text to make it more enjoyable to read.

Create an ebook cover

Save the ebook as a PDF

Ebooks can come in different file formats depending on where and how readers will view them. For example, Amazon has its own book formats (AZW and AZW3) and the MOBI format is most popular with Kindles. An EPUB file is widely supported and a good option for ebooks.

Our recommendation for your first ebook is to save the file as a PDF, though. This type of file is widely known and used, maintains design and formatting, and can be read on nearly any device. While PDFs aren’t “reflowable,” which means they don’t adjust to small screen sizes, they’re easy to create since most design software lets you save a document in this format. If you aren’t sure what ebook file format to choose, check with your ecommerce platform to see which the site allows.

Pick a price

If the thought of choosing a price for your ebook strikes fear in your heart, you aren’t alone. Assigning a value to your work can feel tricky and uncomfortable, especially if you’re new to the world of digital products. It’s helpful to remember that you don’t need to come up with a number at random, and you aren’t stuck with that price forever.

  • Check for minimum prices on your ecommerce platform. Books on Amazon’s Kindle Direct Publishing (often shortened to KDP) can be as low as

    Every creator has an ebook in them

    If you’ve spent any time writing, working, or coaching in a niche, you likely have an ebook idea ready to come to life. There are so many inspiring stories of creators making a living online, and it’s possible for you too. Everyone has a unique perspective, which means you can create a distinctive ebook even if it’s a topic that’s been covered a thousand times before.

    Start selling within minutes

    Steph Knapp

    Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. When she’s not typing away, you’ll find her volunteering at the animal shelter and obsessing over a new hobby every week. She shares marketing, freelance, and cat content on Twitter @ hellostephknapp.

    .99, while ConvertKit Commerce has a minimum product price of $5.

  • Look at what other creators in your niche are charging since some topics may tend to cost more than others.
  • Consider the length of your ebook and what other bonuses come along with it. For example, you could include an audiobook recording with each ebook purchase.

Choose an ecommerce platform

If you have a website, you’ll need to create an ebook landing page and choose an ecommerce platform. There’s no shortage of ebook sales routes, including Amazon or within your website builder like Squarespace or Wix.

The best place to sell an ebook is on your own website, and preferably with a tool like ConvertKit Commerce that integrates with multiple tools you use in your business, like your website and email marketing. If you choose to sell your ebooks through Amazon, you lose touch with your customers.


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